portfolio

madilyn carothers

Marketing Communications Manager | Brand & Digital Marketing Strategist

I create strategic marketing campaigns, product launch materials, and digital brand experiences that drive engagement, elevate visibility, and support business growth across B2B and nonprofit organizations.

RESUME

marketing communications manager | Atkore

Support integrated marketing initiatives across multiple product lines within the Atkore portfolio, partnering closely with product managers to develop strategic campaigns and launch materials that strengthen brand visibility and customer engagement.

    • Assisted in successful product launches through strategic marketing communications and campaign execution

    • Created product literature, promotional videos, video boxes, and branded marketing collateral

    • Developed and managed paid advertising initiatives on LinkedIn

    • Supported day-to-day marketing operations and evolving product marketing needs

    • Collaborated cross-functionally with product managers to elevate product positioning within Atkore brands

    • Produced visual and written marketing materials aligned with brand standards and campaign objectives

    • Product Marketing

    • Marketing Communications

    • LinkedIn Advertising

    • Campaign Strategy

    • Video Production

    • Creative Direction

    • Brand Messaging

    • Product Launch Support

marketing director | Voces Solis part time

Lead marketing and audience engagement strategy for a contemporary chamber choir organization focused on artistic excellence and community connection.

    • Developed and launched the organization’s website to strengthen brand presence and improve audience accessibility

    • Led branding and visual identity initiatives for the organization and its seasonal programming

    • Designed an updated logo and visual branding for Summer Singers, a seasonal sub-brand of Voces Solis

    • Drive ongoing organic social media strategy and audience engagement

    • Average 10K+ Instagram views every 30 days

    • Maintain a 3.71% average engagement rate

    • Execute a consistent content strategy averaging 2 posts weekly

    • Support concert promotion, partnership visibility, and community outreach initiatives

    • Develop branded visuals, promotional assets, and storytelling-focused campaign content

    • Brand Strategy

    • Website Development

    • Visual Identity

    • Social Media Strategy

    • Content Marketing

    • Community Engagement

    • Creative Direction

    • Digital Communications

featured work

Developed and managed an organic social media strategy focused on audience engagement, storytelling, and concert promotion.

objective

Increase digital visibility and create stronger audience engagement through consistent branded content.

my role

Managed content planning, creative direction, analytics tracking, and campaign execution.

deliverables

  • Content calendar strategy

  • Instagram campaign graphics

  • Concert promotions

  • Audience engagement campaigns

  • Branded storytelling content

results

  • 10K+ Instagram views every 30 days

  • 674 engaged followers

  • 3.71% average engagement rate

  • Consistent posting cadence averaging 2 posts per week

brand strategy & audience engagement | Voces Solis

VOCES SOLIS WEBSITE
VOCES SOLIS INSTAGRAM

product launch(s) & marketing campaigns

Supported multiple multi-channel product launch initiatives through the development of strategic marketing materials and digital campaign assets designed to strengthen product visibility and customer engagement.

objective

Create cohesive launch materials that aligned with product positioning while supporting sales and brand awareness efforts.

my role

Collaborated with product managers and internal teams to execute marketing communications materials and promotional assets supporting launch initiatives.

deliverables

  • Product literature

  • Promotional video assets

  • Video boxes

  • LinkedIn paid advertising campaigns

  • Branded launch collateral

  • Digital marketing materials

impact

  • Supported successful product launch initiatives across multiple Atkore brands

  • Enhanced product visibility through cohesive campaign messaging and visual branding

  • Contributed to cross-functional marketing and product strategy efforts

please note: visual work samples for select Atkore projects are limited due to confidential product launch materials and proprietary business information.